Enterprise software / SDR lead · 19 months
Enterprise IT automation
A complex market. A repeatable outbound motion.
329meetings booked
89%hold rate
$5.84Mnet-new SQL pipeline
Owned outbound strategy into IT operations, network operations and infrastructure leadership at Fortune 500 and public-sector accounts. The work combined cold outreach, inbound leads and tradeshow follow-up.
The work
Built call scripts and sequences, led an outbound-platform rollout with team training, and drove a revenue-intelligence migration using the company’s CRM history.
The learning
Keeping calling, enablement and CRM feedback connected made the motion usable by the wider team. The reported results cover the whole engagement; they are not presented as cold-call-only outcomes.
32% inbound-to-SQL conversion.
Technical B2B / public sector / Conference campaign + market testing
Climate visualization software
The right buyer was outside the original account model.
10conference meetings
Phone + LinkedIncampaign channels
Worked with a company whose pipeline had come through referrals and whose attempts at municipal outbound had repeatedly stalled.
The work
Led an adaptation-conference campaign using phone and LinkedIn against the attendee list. Rebuilt the wider target model around consulting firms that deliver public engagement for cities.
The learning
The prime writing the proposal could be a better buyer than the sustainability director. Retimed the wider outreach to the grant-award-to-RFP window.
The ten meetings came from the conference campaign. They are not labeled as ten cold, held or revenue-producing meetings.
Outbound infrastructure / Built from zero
Short-form content agency
From a blank sending stack to an owned workflow.
15,000+unique emails
230replies
35positive replies
Built warming, sending, verification and reply handling from scratch, and authored the initial sequences.
The work
Tested mass sequencing, secondary-contact multithreading and hand-reviewed personalization. Created an eight-step process that routed out-of-office replies to secondary contacts and timed follow-ups.
The learning
Each iteration changed how the next campaign was built. More than twenty original sequence assets were produced.
Multi-channel operations / Infrastructure recovery
Podcast network
Four motions, one repaired operating layer.
Worked across inbound sponsorship, guest outreach, agency acquisition and outbound sponsorship for a podcast network and management agency.
The work
Migrated sending tools, rebuilt warmup, shortened copy, segmented lists and documented guest outreach so throughput could be handed over.
The learning
The repair connected delivery infrastructure to the different buyer journeys instead of treating the whole network as one audience.
Account research / Production market mapping
Independent creative talent
A target definition that firmographic filters could not express.
12,000qualified leads delivered
Built a prospect list for a professional voice actor selling to production companies with hospitality and food-service portfolios.
The work
Verified portfolio work and narrowed contacts to production and content leads with budget responsibility.
The learning
Evidence from actual work was more useful for qualification than company size or a broad industry label.
This was a list-building engagement. Leads are not presented as meetings.